Starting a business?...
Have an idea for a new product, service, or website that you think people want and are willing to pay for?
Guaranteed...the next few minutes will be the best investment of time that you can make to learn how to fuel your business...and your bank account with early customers!
Although there are many factors that can affect the success or failure of your business, the one that stands out above the rest is if you are truly customer focused and driven. Entrepreneurs and companies that are customer driven are the ones that defeat the odds and can be easily picked out in the crowd. They are the ones that truly understand (and often predict) the needs and requirements of their customers, and build products and services to meet these needs. As a result of their complete customer focus, their marketing and sales consistently hit the mark with customers and as a result they consistently hit their revenue targets and make money.
Becoming customer focused is not something that happens only once your product or services have been developed, but rather it has the greatest impact on your business and bank account when it is done at the concept or early stages of your product, service, or company development. This is accomplished by identifying, contacting, engaging, understanding, and building relationships with potential clients of your new product or service early in your development, business planning or idea phases of your new product or service.
Becoming customer focused is not something that happens only once your product or services have been developed, but rather it has the greatest impact on your business and bank account when it is done at the concept or early stages of your product, service, or company development. This is accomplished by identifying, contacting, engaging, understanding, and building relationships with potential clients of your new product or service early in your development, business planning or idea phases of your new product or service.
The Ideas2Revenue™ "Building Sales Momentum Through Client Driven Development" Program
The Ideas2Revenue™ "Building Sales Momentum Through Client Driven Development" program is a proven process to help you understand and put in practice the steps to become a customer driven company or entrepreneur. Our program has been built to help you change the rules of the game by helping you to build lasting relationships where they have a vested interest in your success.
The included step-by-step process has been built to help you understand, identify, contact, and collaborate with customers and prospects to understand their true business needs. Our program helps you to focus on "understanding" the customer rather than "selling" to the customer. Our program guides you to ask the right questions to get the most valuable information required to successfully build, market, and sell your product and/or service. Previous sales or customer facing experience is not required to get the full benefits of this program, as we guide you and provide all of the tools you need to ultimately turn these initial clients into success advisors, first customers, and reference accounts.
The Ideas2Revenue™ Program will:
Save your precious time and money by reducing or eliminating the "learning costs" which have typically been associated with building a new product/service/company. Our process helps you to uncover, and understand what your potential customers truly want and need. We help you to validate that these customers are actually willing to spend their money on your product or service, before you spend months worth of time and thousands, tens of thousands or even hundreds of thousands of dollars on developing it.
Reduce your time to profitable revenue. Many entrepreneurs and companies have felt that they need to "give away" thier solution in order to get early customers. This is not necessary and in many cases can do more harm than good, as there is no value in "free". Our program shows you how to understand the true business value of your product or service so you do not have to give it away or loose money in order to get your first customers.
Build repeatable sales for your product or service. Not only does our program give you the business requirements for your solution, it also helps you uncover the true value proposition for your solution from the customers perspective. As the customers definition of value is the only thing that matters, you will be able to use this information within your marketing and sales strategies to build predictable and repeatable sales for your product and/or service.
"Bootstrap" to grow your business, attract investors...or both...it's your choice. One of the key results of this program is that you get early paying customers for your product or service. Not only can you use this early revenue to grow your business, you can also use these early customers as references for potential investors. Paying customers is one of the greatest resources you can have to instill confidence with the investment community.
Build lasting business relationships with your clients, and turn them into your greatest asset. Our program helps you to not only get early customers and adopters for your product and/or service, it helps you to turn your prospective clients into advisors who feel like they have a vested interest in your succeess. Our methodology and process helps you to build relationships with these customers where they will be helping to identify and make contact with other potential customers within their industry.
Our program will also help you to:
The experiences and purpose for this program...
My name is Randy Whitcroft, and I am the founder of Ideas2Revenue™ and author of this e-book and program. So, who am I?...Well, other than doing a small stint as a dishwasher at the beginning of my work life :-), my whole career has been in sales and business development roles. I have spent most of my 18 years in the technology industry, and have held sales and sales management roles with companies like Corel Corporation (WordPerfect & Corel Draw) and Rational Software (Acquired by IBM) to name a few. Throughout my time in these companies, I had the opportunity to build some lasting relationships with clients within a number of Fortune 500 companies. Not only do I have a number of sales awards and achievements to look back upon during my time in these companies, I also have a number of clients who have become some of my closest and most valued friends.
In 2003, I made the decision to resign from my comfortable position at IBM and start my own company. Today, my company has grown to the point where we are focused solely on providing hands-on assistance to companies of all sizes to implement many of the practices and processes outlined in this program. However, to back up a bit...after leaving IBM, I began working as a virtual sales, business development, and alliances executive with a number of early to mid-stage technology companies. In these roles, I had a number of great sales successes and I am not afraid to admit...some challenging moments. However, the knowledge and experience gained while assisting these early stage companies combined with my previous experience seemed to come together to help me write and publish the Ideas2Revenue™ program.
When I sat down and started to piece together this program, there was an element of frustration that helped drive me to complete this project. The frustration was around the fact that I had to watch from the sidelines as some very competent and capable people struggled to get thier businesses off of the ground. Even worse, I had to watch from a distance as some of these very same people had to shut the doors on thier businesses due to a lack of customers, and profitable sales revenues. In yet, I had the opportunity to witness and contribute to a number of companies who have realized some fantastic success and customer adoption for thier solutions. With this element of frustration, and a desire to not have to watch great people and companies fail again, my mission became to assist entrepreneurs and people looking to start a new business to understand and put into practice the one factor that I have witnessed first hand which separated the companies that succeeded from those that have failed - Being customer focused and driven. Although part of this mission has been realized with the publishing of the Ideas2Revenue™ Program, my mission will not be fully realized until I have helped thousands more people like you to successfully put into practice the process that will lead you to realize the success that you, and your product or service deserve.
I want you to benefit from my experiences and to succeed with your new product or service!
The Ideas2Revenue™ program is set up to give you everything that you need to identify, contact, and begin building collaborative and profitable relationships with your clients. The first section of the program helps you to clearly understand and get into the mindset to appreciate the value of the customer to all parts of your solution and go-to-market strategy. Using real-life data from Venture Capitalist investors, and examples from companies which have become household names, you will quickly see the pattern of what separates a customer focused company or product/service from those that only think of customers after the fact.
With examples, you will learn some key concepts that are vital to being able to effectively communicate the value of your solution to your clients. You will learn the differences between a "want" and a "need" and how to position your solution as a true need with your customers. Customers will always find ways to pay for what they "need", and only with the money that they have left over will they begin to look at and prioritize what they "want". You will also learn how to identify all the different stakeholders and decision makers that are involved when making a purchasing decision on a solution like what you offer. Even if you feel that you have a good understanding of some of these topics, the program is a good refresher and helps you to return to the basics on key aspects to insure your success.
The program then dives into the meat of the step by step process to help you engage with potential clients for your solution. First you will learn about the types of "sponsors" you will need to find to become advisors in your success. You will learn how to take full advantage of the different tools and resources available in order to assist you in making contact with these clients. By following the steps laid out for you in this program, and use the approach given, then it will result in collaborative relationships with key potential clients throughout your target market. The approach eliminates you being viewed as someone that is interested in just trying to "sell" them something and opens up the door for you to have productive discussions to fully understand your potential customers real business needs and requriements.
Once you have used the guide within this program to ask the right questions, in order to get the true measureable value of your solution from the clients perpective, you can easily integrate this valuable information into your development process (RUP, Agile, etc.). The program also shows you how to maintain the relationships you have built with these clients during the development process so that you can call upon them at any time in order to be a sounding board or to get advice.
Finally, the program guides you through the process of turning these initial clients into your first set of referenceable and paying customers. You will get step-by-step guidance on how to demonstrate the value of your solution to meet both your customers personal and business needs. The value of the information and insights that you will gain through this process does not stop at your first set of customers and sales, and the program shows you how to use this information to uncover new sales offerings and revenue opportunities. Not only will you have referenceable customers that you can point to, you will also have demonstrated tangible results and information that you can use within your marketing, sales, support, and operations strategies and plans to help drive even more sales for you and your company.
The Ideas2Revenue™ program consists of a 94 page instantly downloadable e-book which walks you through the process of successfully building, marketing, and selling a customer focused and driven product or service. You can easily spend $40 or $50 on a "typical" book in your local bookstore which will not give you the same level of easy to understand information, and step-by-step guidance that you will receive from this program. However, the big difference is that unlike the other big box book store authors, I am on a mission to help as many people as I can to learn, and implement this process in order to build successful products, services and companies....
...so for this reason, I have made the Ideas2Revenue™ "Building Sales Momentum Through Client Driven Development" program available for only $19.97 US
In order to further demonstrate my commitment to helping you succeed, I am also offering the following bonuses with each copy of the program purchased:
AND...
AND...
Once your order has been processed and confirmed through the 100% Proven and Secure PayPal payment system, you will receive an email within 15 minutes with all of the instructions on how to instantly download the 94 page program e-book, and the bonus material which you can begin using right away!
I believe that this program will not only save you valuable time and money in getting your product or service to market, it will significantly reduce your time to customers and profitable sales revenues.
I want you to feel confident in your purchase, and have made it completely risk free. My personal guarantee is extremely simple - If for any reason within 30 days you do not feel that you have received any value from this program, then simply return it to me for a full refund. That's it, thats all. No small print, no legal terms, just my full 100% Satisfaction commitment to you.
Optional: Special Limited Time Offer
As a special limited time offer, we are also offering the Ideas2Revenue™ full program bundled with the nonLinear Selling program as a package for $29.97 US. This is a savings of almost $10.00 from what you would pay if you purchased both of these programs separately. Although you do not need to be a "salesperson" to use and benefit from the Ideas2Revenue™ Program, the reality is that all entrepreneurs have to have some basic selling skills in order to succeed. So, if you are going to learn how to sell...or learn about how to sell just a bit better...then this is the program that we recommend.
The nonLinear Selling e-book will empower you to change your mindset and enhance your sales abilities with a radically different, contrary method. You will learn a breakthrough approach that will shatter the dreaded stereotype of the “salesperson” and take your abilities to a whole new level. This e-book will teach you a refreshing and gracious new style designed to keep you and your prospects relaxed without feeling any pressure or tension whatsoever. You will finally learn to eliminate rejection and extinguish the fear of picking up the phone once and for all!
The nonLinear Selling e-book will empower you to change your mindset and enhance your sales abilities with a radically different, contrary method. You will learn a breakthrough approach that will shatter the dreaded stereotype of the “salesperson” and take your abilities to a whole new level. This e-book will teach you a refreshing and gracious new style designed to keep you and your prospects relaxed without feeling any pressure or tension whatsoever. You will finally learn to eliminate rejection and extinguish the fear of picking up the phone once and for all!
